Frequently Asked:

We speak to many media and technology executives every week.  These are some of the most common questions we hear.

Our primary program is  one-on-one coaching where we will discuss anything you'd like.  Technology questions, staffing and structures for growth.  Many CEO's and publishers don't have an avenue or staff who can help with technical and strategic questions outside of the core business.  The world is moving to omnichannel so a broader media perspective is essential. 

We believe that the local media space is very winnable and a sustainable business model is in plain sight.  Not enough media executives understand the opportunities that exist just outside their swim lanes.  We believe we can make a bigger difference having discussions one CEO or publisher at a time and not distract with new technologies and "shiny objects".   We focus on business models and KPIs to evaluate success.

The phrase "do more with less" is a very dangerous and misleading statement.  You should do less with less but get a much bigger return on effort.  

We work with media companies large and small as well as technology companies who need help from industry insiders who also understand how to bring technology to market.  We help those companies with product-market-fit, pricing guidance, getting early adopters as well as bringing tech partners together to create unified reference demo.  

Without a doubt it's culture.  It exists in both the newspaper and television industries.  It permeates throughout organizations and culture starts from the top.  Executives must speak the "change" and staff appropriately.  Legacy staff can be taught to think differently without making wholesale changes.

It's a 30 minute video call to get to know each other and if our background and style aligns with your goals we can move to a coaching engagement.

Recent Writing

Guy's byline appears regularly in Editor & Publisher on the future of local and community media.

Editor & Publisher · July 8, 2026 — Autonomous AI agents capable of multi-step tasks give under-resourced local newsrooms a path to work they couldn't otherwise staff for.

Editor & Publisher · September 25, 2024 — Daily PDF/e-edition products formatted like newspapers offer local publishers a sustainable revenue model combining print economics with digital delivery.

Editor & Publisher · February 1, 2024 — A look at Podnews as a newsletter model combining curated content with sponsorships, classifieds and supporter tiers into a profitable, community-focused product.

Editor & Publisher · January 23, 2024 — Newspapers have spent 15+ years solving the wrong problem by missing that their product is the audience, not the news, and their customer is the advertiser, not the reader.

Editor & Publisher · June 2, 2023 — A new era of local media shifts focus from digital scale metrics back to serving loyal audiences through curated content, direct relationships and data-driven strategy.